The Brand’s First Caribbean Store Will Open This Fall at Plaza Las Americas in San Juan
New York, June 29 - This Fall, the world’s sexiest lingerie brand will arrive in Puerto Rico when Victoria’s Secret opens its first store at Plaza Las Americas in San Juan. The store will be located in the main hall of the shopping center’s first floor. This is also the first Victoria’s Secret store to open in the Caribbean.
“We’re thrilled to be opening our first Puerto Rico store location at Plaza Las Americas in San Juan. We are anticipating a very exciting grand opening and look forward to meeting all of our new VS customers,” said Victoria’s Secret Chief Operating officer Patrick Sanderson.
Rafael Ruiz-Comas, Corporate Leasing Director for Plaza Las Américas says, “It is no secret, that our customers have been telling us for years that Victoria’s Secret is THE store most of them wanted to have at Plaza. We are now delighted to welcome Victoria’s Secret to our mall and once again fulfill the promise made to our customers of attracting to PLAZA the very best concepts of the industry, first.”
The design of the 13,677 square foot store will embody the brand’s sexy, sophisticated and glamorous positioning. The façade takes a modern approach with a dynamic pink storefront that features a three-dimensional, corset-inspired ribbon pattern. The contemporary interiors take cues from residential design in both feel and scale, including mixed hardwood and terrazzo flooring, oversized custom chandeliers with lingerie-inspired detailing and classical furnishings adorned with the signature Victoria’s Secret pink stripe. The front area of the store is dark and dramatic and will highlight a sexy gallery of iconic black and white Victoria’s Secret Supermodel imagery while the rear of the store will feature playful bright interiors with shocking-pink accents. Nearly 2,800 square feet of space will be devoted to the brand’s PINK collection which will feature a dedicated entrance. The PINK interior takes cues from its collegiate heritage with warm wood floors, built-in millwork, and a library inspired PINK bra lounge. The layering of an eclectic mix of iconic elements like the PINK dog, polka dots and visual elements add to the youthful expression of the brand.
Victoria’s Secret at Plaza Las Americas will feature an elevated assortment of the brand’s signature bras, panties and sleepwear as well as swimwear, beauty and Victoria’s Secret PINK lingerie and loungewear. Bras and panties will be merchandised by style in The Bra Salon and Panty Boutique, revolutionizing the way women shop for intimates. The full range of private label lingerie collections including Body by Victoria™, Dream Angels™, Very Sexy™, Gorgeous™, Incredible™, Miraculous™, Biofit™, Sexy Little Things™ and The Lacie™ will be available. The Beauty boutique will highlight the brand’s prestige fragrances including Dream Angels™, Bombshell™ as well as Gorgeous and Angel – two new additions to the Victoria’s Secret prestige fragrance assortment that will launch this Fall. The Beauty boutique will also feature VS Fantasies™ Fragrance and Body Care, VS Makeup™, Beauty Rush™, So Sexy Hair™ and more. Victoria’s Secret swimwear will be available year-round as will products from the VSX Sexy Sport line - a collection of authentic yet sexy athletic wear. Store fitting rooms will feature soft lighting for a more intimate fitting experience, and highly trained bra specialists will be available to assist customers with their individual needs at the call of a button.
Additional details about Victoria’s Secret Plaza Las Americas will be announced in September and fans can log onto www.facebook.com/victoriassecret for the most up-to-date information.
ABOUT VICTORIA’S SECRET
Victoria's Secret is the leading specialty retailer of lingerie and beauty products, dominating its field with modern fashion-inspired collections, prestige fragrances and cosmetics, celebrated supermodels and world-famous runway shows. A business of Limited Brands (NYSE:LTD), its more than 1,000 Victoria's Secret Lingerie and Beauty stores, the catalogue and VictoriasSecret.com allow customers to shop the brand anywhere, anytime, from any place.
FOR MORE INFORMATION CONTACT:
Victoria’s Secret PR
Nicole Gibbons – Director of Brand Communications & Events
Emily Langford – Assistant Manager of Brand Communications & Events
The Dream Team Agency
Office: 786 664 8382